A New Nielsen Report Puts Black Buying Power at $1.2 Trillion
A new report from Nielsen on the current buying power of consumers of color offers a fascinating look at how we’re spending our money. For one, we seem to be eating a lot of vegetables.
For another, we’re shaping markets
In the report Black Dollars Matter: The Sales Impact of Black Consumers, the message is clear: While African Americans make up just 14% of the population, we are responsible for some $1.2 trillion in purchases annually. Further, consumers of color are showing an outsized influence in several key consumer categories, and are increasingly demanding that businesses do and be better.
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